Thursday, July 9, 2015

It looks like Microsoft will make its own phones for at least two more years

We haven’t quite been hearing the things we want to hear from Microsoft as of late. 

Just yesterday, thecompany announced that it was laying off a huge amount of people, mainly from the division of the company that’s responsible for creating the Windows smartphones we know and love. Immediately after the news broke, one question was thrown around the social media world – what would become of Windows on Microsoft smartphones? Were first-party Microsoft-manufactured devices never going to hit the market again? We may have an answer, thanks to Bloomberg Business – according to the publication, Microsoft phones are expected by the company to continue to be manufactured for “at least the next two years.”
Bloomberg Business’s Dina Bass and Olga Kharif explain a lot of the strategy below:
The company expects to make its own phones for at least the next two years, said a person familiar with Nadella’s plans who asked not to be named because the plans aren’t public. Microsoft will try to play up its strengths in the markets it has chosen, such as corporate security and collaboration software for business customers… Instead of trying to sell as many phones as possible, Microsoft will concentrate on three categories: business phones, high-end models and value phones like the Lumia 520, which, at more than 25 million units sold, is the company’s best-selling device.
Additionally, Microsoft will be allegedly exiting countries where not much success has been seen, as well as some carrier relationships. However you look at it, Microsoft is largely trimming the fat surrounding Windows Phone. It’s anyone’s guess how this is going to turn out heading into the future.
Source: PocketNow